In additional to full marketing, PR, trade representation services, we also offer short term project services to those who want to test and learn the market.
In additional to full marketing, PR, trade representation services, we also offer short term project services to those who want to test and learn the market.
Market Research & Strategy
We conduct the market research as a start to understand the current brand awareness on the brand or the destination and the market status related to the marketing and sales expansion in the market. It includes the analysis of the target audience. Based on the primary and secondary market research, we provide the marketing strategies for the best positioning of the brand or for the best return on the investment in a local market.
In-Market Visit (Sales call arrangements)
With strong connection with Korean travel trade and media partners, we can organize courtesy visit to right partners. S Marketing & Communications sales team not only arrange this meeting but also lead the discussion topic during the meetings. We can prepare market update information and provide guide for first time visitors to Korea. Although we specialize in travel trade, as we have wide network in investment, trade, export, medical and more, we can arrange meetings for various market sector in Korea.
Roadshows and Missions
We are experts in organizing events with the right targets. Through the networks and the database accumulated for the past years, we can organize the roadshows and the sales missions in order to increase the brand and sales. This provides a platform from which commercial negotiation and crucial longer-term relationships can grow.We can tailor the scale and scope of the roadshow and mission according to individual clients need and budget.
Event management
We have organized various scales of events based on the client’s need including the B2B seminars, road shows, consumer events, theme parties, media luncheon, etc. We will be the right bridge to connect the clients to the right partners for the successful launches of the new products and brands. We have experience in executing full scale mission & conference to mini gathering. We can organize one time event/project or series of events depending on the needs of the clients.
FAM trips
By educating the travel trade, especially the front-line sales, on a brand’s key selling points, we enable them to sell with confidence. When organizing fam, we usually host pre and post session to drive result from the fam. As we have strong network and experience in co-organizing FAM trips with airlines and DMO partners, we can negotiate with these partners for joint FAM to save cost for our clients.
Concierge Service
Concierge Service is becoming an important business model in Korea. Targeting the high-end market, S Marketing & Communications can provide concierge service for individual or on behalf of companies. We provide specialized and personalized assistance service and have experience in assisting in services like transportation, travel and vacation planning. Our expert consultants have experienced in handing individual quires to VIP assistants. We have managed and operated “Call Center/ Reservation Center/Hotline” and “VIP lounge operations”
Hotel RFP Development/ Management
Representing key hotel chains in Korea, we have experience in participating in corporate RFP for Korean conglomerate companies such as Samsung, LG, Hyundai, SK and more. We know the timing and understand RFP process and have the contacts with the TMC who organize business trips for these corporate travelers. We can develop, support and manage the RFP on behalf of hotel groups.
Digital & Online Marketing Project
Digital /online are becoming more and more important in our world, especially after COVID-19 epidemic. S Marketing & Communications can offer short term digital, online marketing as well as social media services. We can create localized Korean language website or start up social channel, we can also connect your product with digital influencers/ bloggers. We can create and manage video, postings and organize online raffles (win a trip) events with brand partners.
Press-release/Preparation of Media Kit/Sales Kits
Localization is key to the success in Korea, especially our language, Korean is quite different from any other language. We at, S Marketing and Communication, do not directly translate our clients’ material but rather re-edit the translation so our materials are more impactful for Korean audience. We generate powerful local market collaterals (press-release, brochures, sales kits and more) and can distribute the materials to the right partners in market.
Market Research & Strategy
We conduct the market research as a start to understand the current brand awareness on the brand or the destination and the market status related to the marketing and sales expansion in the market. It includes the analysis of the target audience. Based on the primary and secondary market research, we provide the marketing strategies for the best positioning of the brand or for the best return on the investment in a local market.
In-Market Visit (Sales call arrangements)
With strong connection with Korean travel trade and media partners, we can organize courtesy visit to right partners. S Marketing & Communications sales team not only arrange this meeting but also lead the discussion topic during the meetings. We can prepare market update information and provide guide for first time visitors to Korea. Although we specialize in travel trade, as we have wide network in investment, trade, export, medical and more, we can arrange meetings for various market sector in Korea.
Roadshows and Missions
We are experts in organizing events with the right targets. Through the networks and the database accumulated for the past years, we can organize the roadshows and the sales missions in order to increase the brand and sales. This provides a platform from which commercial negotiation and crucial longer-term relationships can grow. We can tailor the scale and scope of the roadshow and mission according to individual clients need and budget.
Event management
We have organized various scales of events based on the client’s need including the B2B seminars, road shows, consumer events, theme parties, media luncheon, etc. We will be the right bridge to connect the clients to the right partners for the successful launches of the new products and brands. We have experience in executing full scale mission & conference to mini gathering. We can organize one time event/project or series of events depending on the needs of the clients.
FAM trips
By educating the travel trade, especially the front-line sales, on a brand’s key selling points, we enable them to sell with confidence. When organizing fam, we usually host pre and post session to drive result from the fam. As we have strong network and experience in co-organizing FAM trips with airlines and DMO partners, we can negotiate with these partners for joint FAM to save cost for our clients.
Concierge Service
Concierge Service is becoming an important business model in Korea. Targeting the high-end market, S Marketing & Communications can provide concierge service for individual or on behalf of companies. We provide specialized and personalized assistance service and have experience in assisting in services like transportation, travel and vacation planning. Our expert consultants have experienced in handing individual quires to VIP assistants. We have managed and operated “Call Center/ Reservation Center/Hotline” and “VIP lounge operations”
Hotel RFP Development/ Management
Representing key hotel chains in Korea, we have experience in participating in corporate RFP for Korean conglomerate companies such as Samsung, LG, Hyundai, SK and more. We know the timing and understand RFP process and have the contacts with the TMC who organize business trips for these corporate travelers. We can develop, support and manage the RFP on behalf of hotel groups.
Digital & Online Marketing Project
Digital /online are becoming more and more important in our world, especially after COVID-19 epidemic. S Marketing & Communications can offer short term digital, online marketing as well as social media services. We can create localized Korean language website or start up social channel, we can also connect your product with digital influencers/ bloggers. We can create and manage video, postings and organize online raffles (win a trip) events with brand partners.
Press-release/Preparation of Media Kit/Sales Kits
Localization is key to the success in Korea, especially our language, Korean is quite different from any other language. We at, S Marketing and Communication, do not directly translate our clients’ material but rather re-edit the translation so our materials are more impactful for Korean audience. We generate powerful local market collaterals (press-release, brochures, sales kits and more) and can distribute the materials to the right partners in market.