Small Luxury Hotels of the World (SLH) is proud to announce the launch of its latest brand campaign, which celebrates the individuality and character of its properties. The campaign, entitled 'Hotels as Characterful as You,' highlights how each SLH property has its own distinctive personality that reflects the tastes, and aspirations of its guests.
The social media-driven 'Hotels as Characterful as You' campaign was initially launched in March 2023, with a search for unique individuals from SLH's community of independent-minded guests. After a successful casting call, six faces were chosen and paired with properties from SLH's 520-strong portfolio. The campaign is now ‘live’ on various digital platforms, OOH advertising, and Sky VOD.
Richard Hyde, managing director, Small Luxury Hotels of the world said: “We believe that our properties are not just places to stay, but destinations that reflect the individuality of our guests. As we draw closer to peak holiday season, we’re excited to share this campaign with the world and invite travellers to discover the characterful charm of our hotels."
SLH has added 22 hotels to its portfolio since the beginning of the year which include seven new openings for 2023, and four actively sustainable luxury hotels which have been accepted into the brand’s Considerate Collection. With these four additions, the Considerate Collection now totals 54 hotels.
Explore these characterful additions here:
Exciting New Openings
Gdas Bali Health and Wellness Resort (Ubud Bali, Indonesia) from USD 460 per night
Views of vast rice paddy fields, lush jungle, and Hindu shrines await at Gdas Bali Health and Wellness Resort, a spiritual sanctuary that opened its doors in March 2023. Here, guests will embark on a series of handcrafted wellness programmes designed by certified holistic healers, based on the Balinese Tri Hita Karana concept – a way of life that’s deeply rooted in Hindu traditions.
The Anam Mui Ne (Mui Ne, Vietnam) from USD200 per night
SLH returns to Vietnam with the 127-room Anam Mui Ne, which recently opened in January 2023. Overlooking 1.2 hectares of white sand beaches, the resort’s décor was inspired by the surrounding lush green foliage and old-world Indochine charm, dressed with 250 oil paintings by Vietnamese artists. After taking in the colourful boats and vibrant street markets in Phan Thiet, traditional Vietnamese cuisine and classic street food await on property.
Seda Club Hotel (Granada, Spain) from EUR 310 per night
Seda Club Hotel, opened its doors in February 2023, timelessly combining old-world glamour and contemporary luxury. Located in Granada’s historical Plaza de la Trinidad, the hotel’s historical and cultural roots run deep. From the moment you enter, you’re surrounded by rich woods, marble and bronze, offset with opulent textiles inspired by the 15th century silk trade in Granada.
Maribel (Sierra Nevada, Spain) from EUR 232 per night
At one of the most extensive ski areas in southern Europe with direct access to the Maribel and Auila slopes, the sophisticated alpine chalet that opened in November 2022 is designed to provide a home away from home feeling. Duplex suites have warm, welcoming interiors, with Finnish wood, and leather furniture, and there is a Nordic-inspired spa where guests can unwind under the stars.
The Lodge Mallorca (Mallorca, Spain) from EUR 323 per night
Opened in May 2023, The Lodge Mallorca is a former farm turned boutique hotel. Fields of lavender, almond trees, olive groves and orchards unfold around it like the pages of a book, covering 157 hectares of this private nature reserve located in the heart of the UNESCO protected Sierra de Tramuntana. The adults-only rural escape features 28 suites, space to breathe and, in some cases, private pools or gardens, Natura Bissé massages and locally sourced dining at Singular Restaurant.
Nobu Hotel Marrakech (Marrakech, Morocco) from EUR 384 per night
Nobu Hospitality's debut in Africa in January 2023 brings a Nobu Restaurant and Bar, panoramic rooftop with 360 city and Atlas Mountain views, and one of the largest Nobu Hotel spas to Marrakech. The all-suite Nobu Hotel Marrakech is moments from the city’s cultural heart, where exotic souks and the vibrant Djemaa el-Fna meets Nobu’s unmistakably modern Japanese minimalism.
The Rebello (Porto, Portugal) from EUR 291 per night
Recently open for stays from 10 June 2023 is The Rebello Hotel, a conversion of riverside warehouses dating back to the 18th century on the banks of the River Douro, into industrial chic loft-style rooms and suites with soaring windows, monochrome detailing and walk-in showers, plus terraces in some. Everyone in the family is welcome here, from mini robes and the Little Rebels Kids Club for the youngest members, to snacks and pup-pampering room service for the fur kids.
New to the Considerate Collection – Four more actively sustainable luxury hotels
Wa Ale Resort (Yangon, Myanmar) from USD 756 per night
Comprised of 18 beachside accommodations including two Treetop Villas on a 5,000-acre island, Wa Ale is the ultimate experience in responsible luxury with all stays helping to directly drive and grow conservation and local community initiatives led by the Lampi Foundation. Re-opening on 15 October 2023, the retreat will also unveil its new Ayurvedic Jungle Spa: Built with the core ayurvedic principles in mind the two open-air treatment rooms are set in the most spectacular location, overlooking a pristine beach on the Andaman Sea and surrounded by rich jungle habitat.
Vila Planinka, (Zgornje Jezersko, Slovenia) from EUR 271 per night
Surrounded by centuries-old forests, mountains, and waterways, Vila Planinka is a sustainable retreat in the heart of Slovenia, one of the world's most sustainable countries. The 22-room hotel is harmoniously designed with natural woods, stone, and textiles and fully embedded with its local Jezersko community and a healing environment. Vila Planinka is committed to sustainability in all aspects of its operation. The hotel commits to zero-waste, sustainable purchasing, supporting the principles of Fairtrade and local sourcing from nearby village farms. In addition, the hotel is locally owned and staffed. The idyllic Jezersko landscape provides a wide variety of possibilities for active leisure or meditation in nature year-round. Guests can hike, bike, swim, fish, or simply relax in the hotel's spa.
Ballymaloe House Hotel (Cork, Ireland) from EUR 376 per night
Dubbed the birthplace of modern Irish cuisine, Ballymaloe House Hotel is a 33-room family-run countryside institution on 300 acres of working farmland, re-wilded land and woodland walks. Just a stone’s throw from the renowned Ballymaloe Cookery School, this secluded getaway is perfect for food lovers – or those looking to simply rest, reconnect with nature, and explore some of Ireland’s most beautiful open spaces.
Gregans Castle Hotel (Ballyvaughan, Ireland) from EUR 368 per night
Nestled in the heart of the Burren, a UNESCO Global Geopark and the inspiration behind C. S. Lewis and J. R. R. Tolkien’s most famous works, Gregans Castle Hotel features 21 nature-inspired rooms in an eco-conscious, locally owned, 18th century manor house-turned-hotel. While away the afternoon beside the drawing room’s crackling fire, then, when dinner calls, head to the award-winning restaurant for the modern-meets-traditional cuisine created from artisan, in-season ingredients at this Considerate Collection property.
An Emphasis on Art & Architecture
Islington Hotel (Hobart Tasmania, Australia) from USD 231 per night
This historic, 11-room Australian bolthole at the foot of Mount Wellington in Tasmania houses an ancient and eclectic collection of artwork and antiques, from Matisse paintings to Hockney etchings. Locally sourced meals are served in the alpine-view Conservatory Restaurant, and the tranquil library and heritage gardens make the hotel sing with character.
Pokkei Hotel Shaoxing (Shaoxing City Zhejiang, China) from USD 290 per night
With a minimalist design inspired by traditional Taimen architecture and striking river views, the 68-room Pokkei Hotel Shaoxing offers modern Chinese cuisine using rare ingredients, an extensive collection of carefully curated regional artwork, and various places to unwind including the Tea House and spa.
Eilert Smith Hotel (Stavanger, Norway) from EUR 340 per night
Named after the local architect who created the original functionalist warehouse, this tiny hotel’s curved lines and monochrome exterior are 1930s all over. This Nordic-chic 12-room escape creates a modernist base for exploring the city’s bold, rainbow-colored houses, vast and varying street art as well as Viking culture. RE-NAA, the only restaurant with two Michelin stars in Norway.
Magical Retreats
Marasca Khao Yai (Khao, Thailand) from USD 160 per night
Ensconced among the jade greenery of Khao Yai national park, a UNESCO world heritage site that’s brimming with wildlife - Marasca Khao Yai offers 18 sophisticated glamping options, private plunge pools, and BBQ pits. Sleep soundly under canvas in a glamper tent, taking in the stars from the hot tub, telescope on hand for stargazing. Spread out in the three-bedroom Home Haven Villa with private plunge pools, or get cosy in a charmingly decked out Volkswagen van parked alongside your outdoor deck and firepit, complete with marshmallows for toasting.
The Dawn of Yihe Luxury Hotel (Yunnan, China) from USD 226 per night
A charming, ancient town that gets little international tourist traffic compared to the neighbouring city of Dali, Weishan is still a slice of Old China in western Yunnan, adjacent to one of the country’s Four Sacred Mountains of Taoism. Following a seven-year renovation of a 128-year-old house of a scholar, The Dawn of Yihe features luxurious contemporary comforts juxtaposed with a profound history and immersive culture in Yunnan. Floor-to-ceiling honey-coloured wood, pillowy white beds and windows that open to courtyards shaded by cherry and plum blossoms are hallmarks of the retreat’s 15 rooms.
Grand Hotel Bristol Spa Resort (Rapallo, Italy) from EUR 383 per night
Located in Portofino, this 80-room turn-of-the-century building, in the Liberty style, is a rose-pink landmark between the green hills and blue Gulf of Tigullio offering nearby access to Cinque Terre villages and Rapallo Marina for boat trips along the coast. Pool lazing, ‘me time’ at the new Erre Spa - the showstopping centrepiece of the hotel – and inventive fine dining curated by an Alain Ducasse protégé await.
Island Idling
Shigira Bayside Suite Allamanda (Okinawa, Japan) from USD 640 per night
Shigira Mirage (Okinawa, Japan) from USD 888 per night
The Shigira (Okinawa, Japan) from USD 2,280 per night
SLH welcomes three properties from Shigira Seven Miles Resort where over a thousand acres of luscious green space are punctuated with beaches, hot springs, a golf course and 20 restaurants to satisfy any appetite. The seaside paradise boasts of a year-round warm climate, an aquamarine ocean teeming with ocean life, a wide array of nature activities as well as unique local ingredients such as Miyako beef.
Guests wanting seclusion will find it in abundance their all-inclusive The Shigira ocean-view villa that comes with a personal butler, while Hotel Shigira Mirage offers minimalist island chic at its finest with striking ocean views and private pools in its villas.
At Shigira Bayside Suite Allamanda, time seems to slow down, allowing guests to fully relax and embrace the luxurious Okinawan tropical island experience. The suites offer a stunning view of the azure blue ocean from the terrace, where guests can watch sea turtles leisurely swim past in the resort's lagoon situated just in front.. Suites are simply but elegantly furnished, and feature private pools, daybeds, whirlpools or gazebos. Spend a blissful time relaxing in the warm waters of the resort’s amber-coloured natural hot springs while evenings are spent stargazing at this designated ‘dark sky’ area.
Minois (Paros, Greece) from EUR 457 per night
Minois on Paros – an island with a reputation for being the insiders’ Mykonos - beckons with its contemporary take on traditional Cycladic architecture and seaside backdrop. From the vibrant energy of the poolside bar to the laze-and-gaze Lounge Deck overlooking the Aegean Sea, you’ll find everything you need at this truly relaxing 44-room Greek retreat, including pool suites and rejuvenating treatments at Thalassa spa.
Spanish Court Hotel (Kingston, Jamaica) from USD 230 per night
The 125-room Spanish Court Hotel, New Kingston, serves as an art, music and culture hub for movers and shakers in the heart of Jamaica’s cultural capital. Idle in the Caribbean vibes around the 50-foot infinity rooftop pool and feast on Jamaican delicacies served at The Rojo Restaurant and Cabana Pool Bar.
URL: https://www.traveltimes.co.kr/news/articleView.html?idxno=405647