Since the South Korean president and delegation's visit to the United Arab Emirates (later the UAE), interest in the UAE's culture and economy in Korea, including Abu Dhabi, the capital of the UAE, has been increasing. As a result, rapid exchanges are continuing in each field of the two countries, and the movement of the tourism industry is particularly noticeable. During the visit of Mubarak al-Shamish to South Korea in January, and talked about plans such as the UAE's capital Abu Dhabi tourism industry and future activities to attract Korean tourists.

Abu Dhabi Convention Bureau provides various support for successful events at events and fairs in Abu Dhabi. And also offers Advantage Abu Dhabi initiatives for MICE planners, and aims to promote and progress innovative and actionable business events in line with the Abu Dhabi government's 2030 economic vision.

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