HOTELS
We have supported the entry and growth of the global hotel brands as well as the individual resorts successfully in Korea over the years.
We are known as the experts of integrated sales, marketing and PR to enable clients expand reach, enhance visibility and win profitable market share. We undertake a structured approach to drive tangible results from the right targets such as corporations, MICE, travel agents, tour operators, TMCs etc. We have also made our client to have the strategic sales and marketing alliances with the key partners for the sales initiatives and the online connectivity which maximize the high ROI and ROR focused result. Our in-market sales activities include:
Marketing Strategy
App Development
User Experience
Project Success
Creative Direction
Brand Marks
Identity Systems
Brand Strategy
Mandarin Oriental Hotel Group: Organizing successful Mandarin Oriental Seoul & Busan Roadshow
S Marketing & Communications have numerous experiences in organizing the various B2B events such as road shows, seminars and workshop inviting travel agencies, media, airlines, MICE organizers and more. From 2009, we conducted the annual Mandarin Oriental Hotel Group Roadshow and Seminars in Korea. Every year’s event is different with unique theme and message. On behalf of Mandarin Oriental Hotel Group, S Marketing and Communications have organized MICE Seminar in Seoul and Busan where 150 key MICE agents attended and generated more than 20 group leads.
Outrigger Hospitality Group: Successful Outrigger Resorts brand launching in Korea
Representing Outrigger Resorts in Korea, S Marketing & Communications have successfully positioned Outrigger Resorts as a premier beach resort brand in Korea. It was done through the systematic analysis on the target, evaluation on the marketing tools, and the continuous monitoring on the brand values. We expanded the brand exposure on Outrigger through both on & offline channels by creating diverse marketing programs and utilizing and working with high brand valued partners through the joint promotions. Since S Marketing represented Outrigger Resorts in Korea, we managed to increased Korea sales by 20~30% every year. We also launched Korean website kr.outrigger.com successfully, to drive Korean FIT bookings for Outrigger brand.