Established in 1997, IAGTO is the global trade organisation of the golf tourism industry and has more than 2500 members in almost 100 countries including over 650 golf tour operator members in 61 countries. They control an estimated 87% of international golf holiday packages sold worldwide and in 2016 they carried 1.9 million golfers with a turnover of more than US$2.1 billion. IAGTO runs annual Asia and North America Golf Tourism Conventions, along with regular Destination Conventions. IAGTO established the International Golf Travel Market, now owned and operated by Reed Travel Exhibitions, in 1997 and the International Golf Travel Writers Association in 2000. IAGTO also runs the annual IAGTO Awards and the IAGTO Excellence Awards.